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1 – Identify your target audience
First and foremost, it's essential to identify your potential customers.
Knowing your target audience involves analyzing demographic characteristics such as age, gender, geographic location, income level, and other factors relevant to your market niche.
I also study this audience's purchasing behavior to optimize the shopping experience in your online store.
You need to know where your potential customers search for products, which communication channels they prefer, and what factors influence their purchasing decisions.
2 – Choose the right e-commerce platform
At this stage, it's important to choose an e-commerce platform that meets your business needs.
Make sure it's easy to use, offers customization features, and reliable technical support.
If you're serious about learning how to sell online and truly entering this market, you need a truly personal space online.
This is the great advantage of having a website or online store, even if you already have social media profiles and other tools.
We recommend eCommerce Hamech, a comprehensive platform ready to help you from the beginning to the very top of your business.
With it, you'll have access to several essential features and integrations, such as shipping, payment, and marketing platforms.
In addition, eCommerce Hamech provides professional support through chat and live support rooms, where representatives are ready to answer questions and resolve user issues.
3 – Create an attractive visual identity
To create an attractive visual identity, it's important to consider elements that complement each other and convey the business's message and personality, fostering a connection between the public and the brand.
4 – Plan your offers
Consider how you will promote your offers. Create strong arguments and highlight customer testimonials and results.
All of this should create greater confidence in the end consumer, increasing your chances of a sale.
When a customer needs something, they're most likely willing to pay your price if your solution delivers what they need.
5 – Focus on Omnichannel
Applying an omnichannel strategy involves integrating a company's sales operations, whether it's inventory, sales, or data from a physical store, e-commerce, or any other sales channel used.
This results in a better customer experience, encouraging these people to return to your store in the future. See how omnichannel works in practice:
A customer buys a product on your website and picks it up at the physical store;
A customer adds a product to their e-commerce cart and completes the purchase through the app, without losing the saved product;
A customer visits the physical store, and their e-commerce information is already recorded, making the sales team's job easier;
A customer buys an item of clothing online, but it doesn't fit, so they exchange it at the physical store.
See how seamlessly customers can transition between your store's sales channels?
This results in a better customer experience, encouraging these people to return to your store in the future. See how omnichannel works in practice:
A customer buys a product on your website and picks it up at the physical store;
A customer adds a product to their e-commerce cart and completes the purchase through the app, without losing the saved product;
A customer visits the physical store, and their e-commerce information is already recorded, making the sales team's job easier;
A customer buys an item of clothing online, but it doesn't fit, so they exchange it at the physical store.
See how seamlessly customers can transition between your store's sales channels?
6 – Value After-Sale Service
It's important to maintain a post-sale relationship with your customers, as your brand's reputation depends on it.
According to Philip Kotler, author of Marketing Management, considered the good book of modern marketing, acquiring a new customer can cost up to seven times more than retaining an existing one.
Imagine a customer who buys something from you, and then you simply disappear. It's not a very positive experience.
If you do a good job, these people will likely buy from you again in the future. Furthermore, they may become advocates for your brand.
7 – Serve your audience online
Agile online customer service that solves problems without creating additional bureaucracy is crucial for building customer loyalty.
Therefore, when thinking about selling, organize your contact channels, such as:
Email;
Phone;
Social media;
Website.
Having a dedicated team to handle online sales and customer service can be a great way to make your business even more assertive, avoiding future dissatisfaction.
8 – Invest in Content Marketing
Another important concept for those who want to learn how to sell online is Content Marketing. Content marketing, in and of itself, is any sales or advertising strategy based on the creation and distribution of content.
On the internet, corporate blogs are a good example, as are brand profiles that engage users on social media.
Content can be images, text, videos, and more. Furthermore, it's not interruptive like traditional ads.
By using Content Marketing, you attract people who are interested in your business's topic—in other words, potential customers. With each piece of content consumed, consumer trust in your brand increases.
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